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Framing Sustainability for E-commerce: Introducing the E-commerce Sustainability Quotient Matrix
Realizing the acute need for the e-commerce industry to start thinking about their environmental impact, Sustainability Outlook delved deep into e-commerce operations to create an E-commerce Sustainability Quotient Matrix. The E-commerce Sustainability Quotient Matrix will help guide e-commerce companies to assess their preparedness and current state when it comes to environmentally sustainable operations. This matrix also provides an indicative path that e-commerce companies should embark upon to make their operations greener.
The E-commerce Scenario in India
E-commerce has suddenly exploded in the Indian marketplace. What was a non-existent concept ten years ago is now a $3.5 billion industry with about 20 million active users and an annual growth rate of 34%. Flipkart and Snapdeal have set targets of Gross Merchandizing Value (GMV) of $8 billion and $10 billion respectively for 2015 as the market gets ready to see even greater growth.
Environmental Impact of E-commerce vs. Brick- and- Mortar stores
Various studies have consistently underlined that e-commerce has a significantly lower environmental impact than physical retail stores. This is primarily driven by the reduction in consumer transport to and from the stores, which is replaced by last-mile delivery for e-commerce. Multiple products to different addresses are consolidated in the e-commerce last-mile delivery system and as the number of users of e-commerce grow the per-item footprint of last-mile delivery drops significantly.
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